The Retail Revolution: Online vs. Brick-and-Mortar

The Retail Revolution: Online vs. Brick-and-Mortar

The Retail Revolution – Meet our retail industry experts helping to shape the landscape in B.C. and beyond 

This year, our BC Middle Market Growth Conference is going where the growth is, and where better to start than the province’s red hot retail industry. Online retailers have been a major force of disruption for traditional brick-and-mortar retailers, with their unparalleled convenience and access to valuable personal data. But retailers with a physical presence have their own tangible advantages and have effectively begun to embrace technology for a more experiential approach. Think digital storefronts, automated purchasing and pricing, and implementation of analytical intelligence that tells retailers who’s in store.

Want to know what’s driving the rise of retail in B.C. and how B.C.-based brands are participating in industry disruption? How retail is driving deal activity locally? Join us for the BC Middle Market Growth Conference on April 11. Register here to secure your seat today.

Brooke Harley, Partner, Campfire Capital

Brooke founded Campfire Capital in 2014 – a venture capital firm financially-backed by more than 30 former and current lululemon executives, all of whom worked together to create tremendous value for lululemon during its high growth period from 2002 to the present, as well as other consumer and retail industry leaders across North America. Previously, Brooke served as lululemon athletica’s Director of Business Development, where she oversaw the negotiation, valuation and acquisition of the company’s franchises and international joint ventures. She also headed market entry operations for lululemon’s debut in Asia and Europe. Before joining lululemon, Brooke worked as an attorney in mergers & acquisitions. She brings more than 10 years of experience in the retail, corporate acquisition, and venture capital space.


Drew Green is a seasoned entrepreneur and expert in managing fast-paced, high-growth companies. A visionary leader, Drew joined INDOCHINO in 2015 and, within months, set the made to measure menswear retailer on a path to success. His focus, dedication and decisiveness has led to the company achieving record growth, expanding its retail showrooms in North America, and dramatically increasing its product assortment to become the undisputed leader in made-to-measure menswear. Prior to INDOCHINO, Green spent his career connecting online audiences with retailers through advertising technology and e-commerce and marketplace platforms, helping create billions of dollars in shareholder value.

Susan Tomaine, Partner, Blakes

Susan advises companies on a broad range of corporate transactions, focusing on cross-border corporate finance and mergers and acquisitions.  Susan advises boards and special committees on corporate governance and strategic matters.   She also represents strategic and private equity investors in majority and minority investments, joint ventures, negotiated acquisitions and take-over bids.  Susan has experience across multiple industries, including the resource sector, retail, technology, biotech and manufacturing. In the area of corporate law, Susan assists clients with preparing and negotiating ongoing commercial relationships.

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