Greg is the founder and President of Innovative Research Group Inc. (INNOVATIVE), a national public opinion research and strategy firm with offices in Toronto and Vancouver. INNOVATIVE helps clients build strong relationships with key audiences through research, consultation services and strategic advice.
As a former Principal Secretary to Manitoba Premier Gary Filmon, Greg has built a career at the intersection of public opinion, communications and public policy. With over 30 years of communications and opinion research experience, Greg uses a full range of research tools to provide strategic counsel to public, private and not-for profit clients across a variety of sectors including financial services, insurance, transportation, resource industries, energy, health care, and education. Greg is particularly experienced in helping clients build social permission as well as in crisis communications, corporate reputation, social marketing and public affairs.
Greg’s polls have been highlighted in media across the country including polling for Maclean and the Globe and Mail in federal and provincial elections for the past dozen years, and he has been asked again to participate in 2019.